Apple introduces "Apple Intelligence", Google enhances its search with Gemini - Google's own AI. Meta, Adobe and most other software companies are also using artificial intelligence. It seems obvious that big tech companies cannot do without AI. But how are companies and teams outside the tech industry using AI, and how have they integrated it into their workflows? We've taken a closer look at some of Europe's biggest companies across a range of industries, to show you why you shouldn't be afraid to give AI a try.
What teams and organisations are using AI for
Screen real-time information from the web
Go through huge amounts of documents and answer detailed questions
Suggest product ideas
Improve business models
Analyse trends
L'Oréal (cosmetics)
The cosmetics industry is not exempt from AI. French beauty group L'Oréal, which claims to have been at the forefront of the digital revolution more than a decade ago, is now looking to use the age of artificial intelligence to its advantage. The aim is to optimise the customer experience through improved customer service and hyper-personalised product recommendations from a new digital beauty advisor. This answers skincare questions, recommends products based on personalised data and even allows customers to virtually try products before they buy them. In addition to customer benefits, L'Oréal also sees advantages in using AI to optimise the supply chain and increase the efficiency of production processes. [1]
Siemens (electrification)
Siemens has been using artificial intelligence for some time. AI is not only part of its products and services, but also of its processes and product development. Siemens uses AI to design vehicles, optimise components, develop new materials and automate manufacturing processes. As a result, the German electrification group is using AI in many application areas to consolidate its pioneering position in the industry. [2]
Airbus (aviation)
Airbus, the Franco-German aviation group, is also one of the most prominent European pioneers in the use of artificial intelligence. The range of applications is impressive: AI acts as a virtual engineering assistant, combs through contract documents, revolutionises recruitment tools and protects against cyber threats. AI is also optimising risk analysis and procurement management at Airbus, leading to significant efficiency gains. Airbus is also looking to further exploit the potential of AI in customer service to provide even better support and service. Airbus is also working on the mobility of the future and aims to be a pioneer in autonomous flying. Here too, artificial intelligence is at the forefront. [3]
Unilever (consumer)
Another major company that has deeply integrated artificial intelligence into its processes is UK-based Unilever. As a leading provider of consumer goods - from food to personal care to household products - Unilever is using AI to continually push the boundaries of innovation. Where exactly? AI plays a key role in the discovery of new ingredients and provides new scientific insights, particularly into human biology and the effects of certain substances on the body. With this knowledge, Unilever is using AI to design and develop products that have sparked a wave of product launches in recent months. The result is a steady stream of exciting new products that bring science and consumer needs together in new ways. [4]
Roche (pharmaceuticals)
The pharmaceutical industry is also increasingly turning to artificial intelligence - especially Swiss pharmaceutical giant Roche. With its own AI called AiR, Roche has added a digital super-employee to its team. It enables the company to develop revolutionary drugs, such as RNA-based biomarkers, and conduct intensive research. AiR sifts through huge amounts of data at breakneck speed to research rare diseases and develop tailored therapies and innovative treatment approaches. With this digital support, Roche aims to redefine the boundaries of medicine and give patients around the world hope for a better chance of recovery. [5]
INNO-VERSE
The possibilities of AI are limitless. Whether in cosmetics, aviation, pharmaceuticals or any other industry, AI can revolutionise processes, accelerate product development and take innovation work to a new level.
This is where INNO-VERSE comes in. With the right AI tools, your innovation work becomes child's play - and you don't have to be a technical expert. In INNO-VERSE you can quickly and easily research, search through huge amounts of data inside and outside your company and build up valuable knowledge. This allows you to develop future-proof innovations, products and even completely new business models faster. Become a pioneer in your industry and find solutions before your competitors do. With the support of INNO-VERSE, you can fully exploit the potential of AI to find creative and efficient solutions that will catapult your business into the future.
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